the 'Great Benefactor of Humanity'

OSIRIS, the 'Great Benefactor of Humanity', was the legendary leader of pre-dynastic Egypt who brought agriculture and civilisation to the people. Osiris symbolises the creative forces of nature and the durability of life.

By ruling through kindness and persuasion, Osiris came to be identified with great creativity, resurrection and rejuvenescence—of those part of nature equipped with the power of renewing itself.

The Djed Pillar—a powerful symbol of Osiris (and our logo)—represents sturdiness, stability and the ability of the spirit to break free of its earthly bonds and rise toward heaven. The 4 stylised swirled bars represent water, air, fire and earth. The Djed Pillar symbolises the backbone of true civilisation!

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